Profile
Dr. Sridevi. K. B is a Management professional with expertise in Marketing and Analytics, having 20+ years of industrial and academic experience. She has done her graduation in Mathematics from Madurai Kamaraj University with special distinction and holds a Master degree in Master of Business Administration with distinction. She has completed doctorate in Relationship Marketing from Mother Teresa Women’s University. She has qualified in the National Eligibility Test (NET) conducted by UGC. Her areas of interest are Research, Analytics, Digital and social media marketing, Consumer behavior, Sales training, Soft skill development etc., and her research articles are published in Scopus journals, WOS journal and in many peer reviewed journals too. She has organized and been resource person in the International Conferences, Faculty Development Programmes and Management Development Programmes in collaboration with nationally reputed organizations such as AICTE, NITTTR, IIM C-Makeintern and TNCDW and institutions such as Symbiosis, Parul University, Golden Valley Integrated campus, Santhiram Engineering College, St. Antony’s College etc., .
She is an active expert committee member in AICTE, MEIC, Boards of various academic institutions and a reviewer in Emerald Journals, which are listed in ABDC and WOS. She has also collaborated with industries such as Penguin Apparels Ltd., Titan Paints and Chemicals Ltd., AGT Electronics Ltd. and Kovai Wonder Woman Trust for consultancy projects. Her strengths are swift adaptability and creation of opportunities for the holistic development of the learning community.
Research & Scholarship Interests
Digital & Social Media Marketing, Marketing Analytics, CRM & CB
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