On 27.03.2025, Jansons School of Business (JSB) hosted the CXO Confluence with Mr. Ramamoorthy Sundaram, Chief Visionary Leader of RGS FEEDS, Erode.

A leader in agribusiness, he shared his insights on sustainable livestock feed solutions and innovative marketing strategies for rural India. He discussed rural consumer behavior, highlighting affordability, accessibility, and awareness as key factors in purchasing decisions. The session also covered sustainable marketing practices, the role of digital and mobile marketing, and the importance of community and referral-based strategies.
He emphasized the growing importance of AI-driven insights and sustainability-focused branding in the future of rural marketing.

The event concluded with a Q&A session, providing valuable industry insights for students and professionals navigating the evolving rural market.