Castle is the Case Journal of Jansons School of Business. Castle aims to create a depository of cases pertaining to Indian business scenario. The case study method that was introduced by Harvard Business School about a century ago continues to be very relevant for teaching the application of business management concepts. Cases help MBA students in understanding complex business issues and in honing their decision making skills. However, the scarce availability of India-specific cases is a limitation for Indian Business Schools. Jansons School of Business aims to address this issue, by dedicating a Journal exclusively for India-specific business cases. The first issue of Castle was launched in September, 2013.
The work can be based on either primary data or secondary data. While the primary-data-based cases (written based on the interviews/discussions held with the respective company officials) should obtain case-release permission from the organization, the secondary-data-based cases (written based on information available in public domain like newspaper, magazine, internet sources etc) need not have to obtain this. However due credit needs to be given to the source at the end of the case in terms of references.
The cases need to take a story-telling style and should end with a thought-provoking question for the readers. The content should be written in the past tense and should take an unbiased neutral stand throughout.
Each case needs to be supplemented at the beginning with
(i) Teaching objectives (what concepts/models/theories can be explained through this and what course this is suitable for)
(ii) Key issues (what main issues/problems are being addressed) and
(iii) An Abstract of not more than 100 words.
The case needs to additionally have at the end
(iv) A Teaching Note (to explain as to how this case can be administered to students, what possible approaches are available for solving the key issues and how a specific solution can be executed).
The author needs to provide in writing that the case is his/her own original work and is not submitted to any other publication. The author needs to assign the copyright to the journal. However, the authors are permitted to use the cases for their personal requirements of teaching.
The soft copy of the Case can be submitted at editorcastle@jsb.ac.in. Depending on the date of submission of the case, it will be considered for possible publication in any one of the subsequent issues of Castle
Each case will undergo a blind review process and the feedback given by the reviewers will be discussed with the authors subsequently.
Patron-in-Chief
Rtn. MPHF. T. S. Natarajan – Chairman, Jansons Foundation
Patrons
Mr. T. N. Kalaimani – Vice Chairman, Jansons Foundation
Mr. T. N. Thirukumar – Vice Chairman, Jansons Foundation
Editor-in-Chief
Dr Dhamayanthi Arumugam – Associate Professor, Jansons School of Business
Advisory Committee
Dr. J. Dennis Rajakumar – Director, EPW Research Foundation, Mumbai
Dr. Saju Eapen Thomas – Department Chair – Marketing, City University College of Ajman, U.A.E.
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