Jansons School of Business organized an ‘Academic Confluence’ on the theme ‘Trends in Marketing’ on 28.03.2024 at JSB campus.

Dr. Chandan Chavadi, Dean & Professor, & Professor, Presidency College and Business School, Presidency College, Bangalore was the resource person for the Confluence.

Dr. Chavadi delved into the dynamic landscape of marketing, elucidating on the emerging trends reshaping the industry. He has highlighted Digital Transformation, Personalization, Content Marketing, Voice Search Optimization, Social Commerce, Influencer Marketing, AI Automation, Retail to E-commerce Transition, Sustainability Practices.

He has illustrated the emerging trends with live cases such as Walmart, Amazon, Fintech Products, robo-advising, Neo Banks, Telemedicine, Edu-tech etc.

The confluence highlighted the importance for marketers to adapt to these evolving trends and embrace innovative strategies to stay relevant in an increasingly digital and socially conscious marketplace.