Jansons School of Business hosted a Corporate Confluence on October 22, 2024, featuring Mr. Ajex.G Rajadurai, CEO of ProPlus Logics Solutions Pvt. Ltd.

His keynote on “Contemporary Trends in Digital Marketing” offered valuable insights into the evolving landscape. Mr. Rajadurai covered key topics like effective call-to-action strategies, customer journey mapping, and SEO. He emphasized the importance of website performance, showcasing tools like Google Speed Test to illustrate how faster loading times enhance user experience and rankings.

The interactive session allowed students to engage with him, gaining practical tips to optimize their digital marketing efforts. The event wrapped up with a lively Q&A, addressing participants’ specific digital marketing challenges.