On 8th February 2025, Jansons School of Business hosted the insightful CXO Confluence, delivered by Mr. Suresh Balasubramanian, Sales and Leadership Coach at Cadla Services India Pvt Ltd. He led an engaging session on “Nuances of Sales and Customer Engagement,” emphasizing that sales is a life skill, not just a profession.

Mr. Suresh explored the evolution of sales, from transaction-based selling to relationship-driven advisory roles, and introduced the Blue Ocean vs. Red Ocean strategy, encouraging students to create untapped market spaces rather than competing in crowded industries. He also delved into the neuroscience of sales behavior, including Flight, Freeze, and Flock responses, and shared the 3Cs of Customer Loyalty—Character, Competency, and Consistency.

Drawing from McKinsey’s insights, he highlighted the importance of trust and long-term customer relationships as key differentiators in sales. The session concluded with valuable insights on cultivating the right mindset for success—adaptability, trust, and value-driven engagement.