Jansons School of Business hosted the CXO Confluence on the theme: Customer Life Cycle Management (CLM)!

Our keynote speaker, Mr. Puneet Krishnan, former Cluster Business Head at Vodafone Idea Limited, shared invaluable insights on the crucial role of CLM in driving business growth.

“Customer service cannot be avoided; customers are the ones who give revenue,” emphasized Mr. Krishnan. He highlighted the interconnectedness of marketing and CLM, citing examples from Airtel, Swiggy, and Netflix. Key discussions included the stages of CLM, loyalty programs, and the AIDA model with loyalty as a fifth dimension. Mr. Krishnan encouraged professionals to explore CLM as a rewarding career path.

The confluence yielded key takeaways such as the significance of CLM for sustained business growth, the interdependence of Marketing and CLM, effective loyalty programs and its impact on customer retention, win-back strategies and career prospects.

Thank you, Mr. Krishnan, for sharing your expertise! Our CXO Confluence provided actionable insights for leaders to strengthen customer engagement.