Jansons School of Business conducted a CXO Confluence on the Theme “A Career in Marketing Communication: Shaping Opinions and Behaviour” delivered by Mr. Lakshmipathy Bhat, Sr. Vice President, Global Marketing & Communications at Robosoft Technologies.

Mr. Bhat shared valuable insights about the fundamentals, campaign planning, roles, and trends. The key takeaways of the session are:

* Foundational marketing concepts
* Effective campaign planning
* Collaboration and cohesive execution
* Digital transformation, content marketing, and personalization

Mr. Bhat’s engaging presentation and Q&A session inspired our students to pursue careers in marketing communications!

Our special appreciation to Mr. Bhat for sharing his expertise with us!