Jansons School of Business hosted Mr. Janakiram Raju, Former Chairman and Managing Director, of BASF, Bangladesh Limited as a part of the CXO confluence where industry leaders across the globe are invited to share their expertise with the student and faculty community of the Jansons School of BusinessJanakiram Raju spoke briefly about rural marketing and highlighted the importance of the market study, customer insight, value proposition, product innovation, brand positioning, and communication to penetrate and succeed in the rural market. He also stressed the importance of authenticity, adaptability, and emotional quotient to succeed in career and business.

We thank him so much for taking his time off and sharing some valuable lessons with us on rural marketing