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Date of Joining :
August 2, 2024
Professor & Area Chair - Business Analytics

Profile

A seasoned academician with over two-and-half decades of MBA teaching experience preceded with seven years of experience in IT industry. Passionate about fostering a stimulating learning environment, he is dedicated to guiding students toward academic and professional excellence. With a Ph.D. in stock market predictability from Anna University, his research integrates data mining and machine learning to analyze financial markets. He has also cleared UGC NET in 2012.

As an avid researcher, he has presented his works at multiple national and international conferences.  He has also published numerous papers and articles in various peer-reviewed, indexed national and international journals.

He has organized and conducted several faculty development programs, workshops, and seminars on topics such as data analysis, machine learning, and management research. He has also served as a resource person for various Student Development Programs, Faculty Development programs and Management Development programs contributing to the advancement of knowledge in management education.

Research & Scholarship Interests

  • Management Information Systems
  • Data Analytics and Visualization
  • Machine Learning
  • Decision Science
  • Equity Research
  • Research Methods for Management

No. of Research scholars produced at M. Phil Level

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Publications

Journal Publications

Journal / Conference Publications

Swamy, D (2016), “Customers’ Perception about Selected Modern Supermarket Chains”, ATHENAEUM 2016, Bharathidasan Institute of Management (BIM), Trichy.

Swamy, D & Nedunchezhian, VR (2014), “Factors Influencing Supermarket Choice”, European Journal of Economics, Finance and Administrative Sciences, Issue 62, pp. 76-88.

Swamy, D (2013), “Relaunching ‘More’ Supermarkets in Coimbatore”, Castle – The Biannual Case Journal of Jansons School of Business, Vol. 1, Issue 1, pp. 37-45.

Swamy, D (2013), “Supermarket Choice Criteria: A factor analysis approach”, 7th NASMEI International Conference 2013, Great Lakes Institute of Management, Chennai.

Swamy, D (2013), “Factors Influencing Customers in their Supermarket Choice”, Tenth AIMS International Conference on Management, IIM Bangalore.

Swamy, D & Srikanth, J (2003), “A Comprehensive Study on Socio-Economic and Environmental Implications of Wind Energy Generation in Coimbatore, Tirunelveli and Kanyakumari Districts of Tamil Nadu”, Proceedings of the International Conference on New Millennium – Alternative Energy Solutions for Sustainable Development, organised by Solar Energy Society of India, New Delhi and School of Energy, PSG College of Technology, Coimbatore, pp. 392-397.

Other Publications


Swamy, D (2008), “Strategies for Winning Indian Rural Markets”, JSB Newsletter.

Swamy, D & Srikanth, J (2004), “Ethics: A Critical Success Factor for Business in the Knowledge Era”, Conference on Business Ethics in the Knowledge Era, GRD Institute of Management, Coimbatore.

Swamy, D (2002), “Scope of Online Marketing in India”, Milestone – GRDIM Newsletter.

Other Publications

Books/Monographs/Reference Works

Book Reviews

Publications in Conference Proceedings

Working Papers