Induction with Alumni
Author: Induction with Alumni
Date: 2011-08-27 00:00:00
Description:
Induction with Alumni
Batch : 2013
Date : Aug 27 & 28, 2011
Venue : Padmam Auditorium
Description:
Induction with Alumni
Batch : 2013
Date : Aug 27 & 28, 2011
Venue : Padmam Auditorium
Description:
Induction Programme for the 2013 Batch
Dates: 24, 25 & 26 August, 2011
Description:
Date : 20th August 2011
Time : 6.30 PM
Venue : Padmam Auditorium
The first event of the odd semester started with a bang. The event was developing a BTL (Below the Line) campaign for a kids-wear retail outlet, which is a small family owned showroom. Objectives of the campaign were, creating awareness, developing brand image, and attracting an average of 100 footfalls per day. A total of six teams participated in the event and they had come out with very interesting and constructive campaigns. Team 2, Shakthi Nataraj, Asif, Ravikumar, Visakan, Nithyananth and Praveen prakash of 2012 batch won the first place and Team 6, P.Balaji, Ramm kumar, Ramesh kumar, Gokul Vignesh and Pillai Vishnu of 2012 batch won the second place.
Description:
Event : Banking Quiz
Date : 17 August 2011
Time : 7.15 am to 8.30 am
Venue : Padmam Auditorium
Description:
Topic : "Better Management through Literature"
Guest : Prof S Srinivasan,
Former Head, Dept of English,
PSG CAS, Coimbatore.
Date : 17-08-2011
Time : 11.00 am
Batch : 2012
Venue : LH 6
With about 36 years of experience in teaching literature, Prof Srinivasan, began his talk by emphasizing the importance of reading. According to him, literature is about life, and anyone who reads good literary works, would reap the benefits of it, in terms of his/her thinking and action. By citing poems of Robert Frost and Alfred Tennyson, and will the help of short stories of Leo Tolstoy, Prof Srinivasan, gave an insight into how management of the self and others can be lea t by reading and enjoying such classic literary masterpieces. References were also made to the works of Charles Dickens, Thomas Hardy and Shakespeare, and how reading their novels and plays, can make one a better manager.
Description:
Topic : "Digitising Store Processes"
Guest : Mr. P Mahesh Babu, BE, MS,
Head-Stores and Inward Logistics,
Elgi Equipments Limited,
Singanallur, Coimbatore.
Batch : 2012
Date : 06-08-2011
Time : 10.00 am to 1.00 pm
Venue : LH 4
Mr. Mahesh Babu shared his expertise in stores / inward logistics and provided valuable insights for digitising store processes through his presentations to the emerging business managers at JSB.
After the ice-breaker session, the guest speaker highlighted the basics of stores like material receipt, material issue, two-bin system, G generation procedure and methods of digitising store processes by using ERP,GPS, RFID and bio-metric technologies.
He also explained through power point presentations the procedure for eliminating gate entries (through satellite linked communication systems) and physical counting of materials (through the use of honey -comb bins).
The speaker then answered many queries from the students during the open house session that followed.
Description:
Event : 'Prayog' - The Finance Quiz
Date : 01.08.2011
Time : 6.30 pm to 8.00 pm
Venue : Padmam Auditorium
Team Size : Three members each
Online Prelims will be conducted from which 5 teams will be shortlisted to participate in the Finals.
Description:
The following three JSBians were among the Top 100 performers in the Business English Certificate (BEC) Vantage level test in 2011
Ms. Tushara Muraleedharan [MB12A52]
Ms. Mereena George [MB12A22]
Mr. Balakiran Balachandran [MB12A08]
Description:
Topic : "Leadership"
Guest : Group Captain R Vijayakumar, VSM (Retd),
Executive Director,
Madras Management Association.
Batch : 2012
Date : 29-07-2011
Time : 4.30 pm to 5.30 pm
Venue : LH 6
Mr.Vijayakumar, Executive Director of MMA, made his presentation about Leadership by sharing his experience when he was with the Indian Air Force. He also shared his lea ing during his current corporate life. According to him, Leadership is all about Courage, Conviction and Humility. A leader should not only develop knowledge; he should also get connected to the real time activities. A leader should not lose his credibility at any moment. A leader should have self-awareness and be passionate about his work. Interestingly, the world is looking at India which has one of the largest manpower! It was time, the Indian youth began thinking in terms of Global Standards.
The action of the leader should be filled with energy and emotion which should lead to overall development. The role played by a leader should inspire the team-mates. A good indicator of Leadership is the Happiness which is brought in the faces of all the members associated. Mr.Vijayakumar made the session very interactive and ended the session by answering the questions raised by students.
Description:
JSB News (Apr - Jun 2011)
Description:
JSB News (Jan - Mar 2011)
Description:
Topic : "Performance Management System"
Guest : Mr. Jacob Raj,
Senior Manager- HR,
Cognizant Technology Solutions,
Chennai.
Batch : 2012
Date : 18-03-2011
Time : 10.30 am - 12.00 noon
Venue : LH 6
During his detailed presentation on Performance Management System, Mr. Jacob Raj, Senior Manager (HR), Cognizant Technology Solutions, clearly expounded the three phases of performance appraisal - Goal Setting, Appraisal Process and Appraisal Outcome. Complete information under each phase was enumerated, giving special emphasis on a step-by-step process of achieving each phase. There were many examples that accompanied the discussion of each phase. The two-hour session also included a module, wherein students were asked to write about the challenges faced by any organization, and students had to come up with solutions, which were discussed and evaluated for their effectiveness.
Description:
Topic: "Responsible Tourism"
Guest : Ms. Gouthami,
Co-Founder and CEO,
Travel Another India,
Chennai.
Batch : 2012
Date : 17-03-2011
Time : 12.15 PM
Venue : LH 6
“Travel is fatal to prejudice, bigotry, and narrow-mindedness.” - Mark Twain
It is time the idea of tourism changed from the usual tourist circuits to off-beat places that offer a real treat to the visitors. It is towards this that Ms Gouthami, CEO of Travel Another India, wanted to move, “as an attempt to create a symbiotic relationship between those curious to explore (the guests) and those desirous of providing a memorable experience (the hosts)”. Interspersed with photos and videos, the presentation brought to light the potential offered by rural India, that remain unexplored. Combining a social agenda with a business agenda, Travel Another India, aims to not only take tourists to these villages, but also ensures that the inhabitants of the village secure the benefits from such tourism activities. There were a few case studies discussed, on how changes can be effected through such “responsible tourism”, which takes care of the environment and people, thus assuring the villagers (the hosts) a better chance to ea income. The presentation was followed by a Q&A session.
Description:
Topic : "Competitive Strategies in Indian Textile Industry"
Guest : Mr. Selvaraj,
Director,
Ashwin Industries India Ltd.,
Batch : 2012
Date : 15-03-2011
Time : 2.45 PM - 4.15 PM
Venue : LH 6
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
Mr. Selvaraj, Director, Ashwin Industries India Ltd., at the very beginning of his presentation, challenged that Marketing in general is a very simple activity, but people involved in it make to be a complicated one. According to him, Mahatma Gandhi and Bill Gates are the best management gurus because they walk the talk and know the strategy of marketing. When a product is good, it will be the best player in the field. Change is a must for all the industries without which it cannot survive and he gave the example of Onida, which is the only TV product which still is in the market, whereas other older brands got completely wiped out. The secret is to know how to change according to consumer preferences.
Mr Selvaraj was of the opinion that India is still not a competitive country. The Indian customers, especially in textiles, never prefer brands. So, the struggle in the industry is to know how soon to reach the customers and sell their brands. Textile industry is the one which is making huge profits and will also make more in the future. He pointed out that despite the fact that Indian markets are non-competitive, the value propositions given by each market is a different one, which every business must take note of. There was a Q&A session, and he finished with the following watchwords: “When we try to ensure change, we try to ensure continuity”
Description:
Topic : "Unique Selling Proposition"
Guest : Mr. Raman Deva Prasad,
Director-Sales (Asia & Japan),
Maquet Medical Systems.
Batch : 2012
Date : 14-03-2011
Time : 2.45 PM - 4.15 PM
Venue : LH 6
Mr. Raman Deva Prasad, Director-Sales (Asia & Japan), Maquet Medical Systems, started off his session by explaining what his company does, and the nature of his job. He shared his experience about how his company penetrated the Japan market. This was followed by an explanation of what was the USP of a product and its importance in a competitive market. He revealed that their company’s USP is quality and accuracy in their medical equipments. Being a veteran in the field, he expressed his opinion on the developments taking place in the medical field in India. He foresaw a very positive outlook for the Indian medical equipment. The session ended with questions from the students, which he wittly answered.
Description:
Topic : "Marketing Research"
Guest : Mr. Ashok R Sankethi,
CEO, Kaybase (Research-based Consulting Firm),
Chennai (Formerly Country Head, AC Nielsen)
Batch : 2012
Date : 11-03-2011
Time : 11.00 AM to 1.45 PM
Venue : Padmam Auditorium
Mr Ashok Sankethi, CEO, Kaybase, Chennai, started his presentation on Marketing Research with an in-depth discussion on what MR applications were, and gradually moved to syndicated studies. On the question of customer satisfaction, he dwelt on how customers can act as promoters (CAP). One problem that he discussed is that duplication of products, especially in the pharmaceutical industry. Duplicate products will affect data that is collected through MR techniques. Following that, there was a discussion on syndicated studies in the Indian context where the following issues were raised and answered:
Towards the end, a discussion on what a brand is, was organized. Mr Sankethi stated that a brand can be measured by the following factors: Awareness, Share of mind, Value, Price Value of Perception, Positioning and Brand Differentiation. The presentation ended with an interesting Q&A session.
Description:
Topic : "Indian Financial System - Legal, Regulatory and Tax Framework"
Guest : R. Rajendran,
Director Finance,
LMW, Coimbatore.Batch : 2012
Batch : 2012
Date : 09-03-2011
Time : 2.45 PM - 4.15 PM
Mr Rajendran, Director – Finance, LMW, Coimbatore, presented his ideas on why everyone believes Mario Puzo’s famous quote, “Finance is critical”. With years of experience in Financial Management and Accounting, Mr Rajendran brought to light the intricacies and specific nuances of the Indian Financial System . He shared his practical knowledge in this field and remarked specifically on the role of SEBI, its regulations about the various spheres of capital market, and its impact on the Indian economy. He presented his views on the FOREX market and its significance to the economy. The practical aspects of both money market and capital market, and their legal and regulatory frameworks, were highlighted during the presentation. He also shared his insights on tax management in the Indian corporate sector.
Description:
Guest: Mr. B. M. Halasya Sundaram,
Organization Consultant &
HRD Process Facilitator
Topic: “Human Process in Organization”
Description:
Topic: "Glocalisation"
Guest: Mr. Vijay Xavier,
Vice President,
Lowe Lintas,
Chennai
Date: March 5, 2011
Mr. Vijay Xavier, Vice President of Lowe Lintas, highlighted the need for a different approach to understanding the comtemporary changes that were happening, through his presentation on “Glocalisation”. The presentation threw light on the brands built by Lowe Lintas. With today’s market changing at break-neck speed, it was obvious that advertisers were looking for innovative ways to communicate with the audience. An impressive record of Lowe Lintas is the largest selling jeans “Newport”, that was built by them. He stated that advertising a brand (that the local customers preferred) through celebrities will attract and persuade them to buy that product. Without doubt, highly creative advertisements will create an impact and attract the local customers. In case of Kellogg’s, which was intangible in India, it became a strong and powerful brand through Glocalisation. He showed some of the ads of Lowe Lintas like Bajaj and Ford which were based on customers’ tastes and preferences. He concluded that advertising, through all possible modes of marketing communication, can have an edge over other modes of communication, and lead to long run success.