Description:
The EIP session on Saturday (07.08.10) opened up with the presence of our eminent chief guest Mr.R.Shankar, CEO, C&S Retail. The topic for the session was “Sales Managemant: An overview of FMCG Products”. Mr.R.Shankar started the session by explaining the core concepts of sales management. He explained the different types of selling and the varied strategies to be used in each type of selling. Many real time examples stated by him were great eye-openers for us. For example, he narrated the sucess story of the giant, Eureka Forbes, which made their sales people to master tough selling. He also came up with a new and interesting expansion for SALES: Sell, Analyse, Lea , Emphasize and Study. We also had an interaction session with him. The entire session was interesting and we gained a lot of knowledge on holistic sales management.
Description:
The first event organised by Marc for the academic year 2010-2011 was held on August 6, 2010. It was titiled, “Sales Pitch for Television Commercials”. The participants were asked to produce a television commercial for a brand which in the recent past (at least 5 years) had advertised through print ads/radio etc., but not through TV commercials. The participants had to pitch for their commercial and substantiate the rationale behind the choice of brand and the concept during the Question & Answer session with the panel members. Totally, 10 teams participated in the event. Duration of the commercial was restricted to 60 seconds and 3 minutes were for questions from the faculty members and students.
Each team participated actively. Marc registers its appreciations for all the participants.
Description:
Description:
“Knowing is not enough; we have to apply;
Description:
The participating teams are expected to design a label / package, for a specified product category. The product will be chosen for the teams from a given set of product categories, by the judges. The design has to be appealing enough to promote the product. The label of the package has to incorporate all the necessary marks of “standards” related to the given product. The design also has to bear all the essentials related to the product.
The teams are requested to make a study on packages of the given set of products before the event, which would be helpful for them in designing the package.
The teams have to substantiate their design as to why it will appeal to the customers. The teams will be judged based on their justification.
Rules:
Teams will be provided 30 minutes for designing the package.
A team can have on its board a maximum of 4 members.
The design should be made only with the materials provided by the club.
QUIZ:
While the contesting teams involve themselves in designing the package, all the other non-participants will participate in a quiz contest subjected to marketing.
Venue: Padman auditorium
Date: 19 -03 -2010, Friday.
Time: 5:15 onwards.
Student co-ordinators: Priyadharshni.M, Sharon.B. Nair
Note: Teams are requested to register themselves to the above coordinators before 5 p.m. on
17 – 03 -2010.
Description:
Topic : "Market Research Techniques and Application"
Guest : Mr. Satheesh Krishnamurthy,
Brand Consultant,
Chennai.
Batch : 2011
Date : 17-03-2010
Time : 2.30 PM - 5.10 PM
Venue : Padmam Auditorium
Description:
Topic : "Branding"
Guest : Mr. Satheesh Krishnamurthy,
Brand Consultant,
Chennai.
Batch : 2010
Date : 17-03-2010
Time : 9.15 AM - 12.45 PM
Venue : Padmam Auditorium
Description:
Topic : "Winning Strategies of Great Brands"
Guest : Mr. K. S. Ramesh,
Executive Director & CEO (Retd.,),
CavinKare Private LTd, Chennai.
Batch : 2010 & 2011
Date : 15-03-2010
Time : 10.30 AM
Venue : Padmam Auditorium
Description:
Topic : "Advertising and New Media"
Guest Speaker : Ms. Lata Ramaseshan,
RK Swamy BBDO.
Batch : 2011
Date : 10-03-2010
Time : 9.00 AM - 10.30 AM
Venue : Lecture Hall 1
Description:
Topic : "Union Budget"
Guest Speaker : Mr. K. Ravi,
CFO, ROOTS GROUP,
Coimbatore.
Batch : 2010
Date : 06-03-2010
Time : 1.30 PM - 3.00 PM
Venue : Lecture Hall 3
Description:
Guest Speaker : Mr. S. Gopalakrishnan,
Chief Counselor,
DISHA.
Batch : 2010 (Students Registered for Value Added course in Finance).
Date : 02-03-2010
Time : 9.00 AM
Venue : Lecture Hall 6
Description:
ALUMNI MEET 2010 – Back to Nest…….was the first alumni meet of JSBians, which was organized on Sunday, February 28, 2010 in an effort to reunite the JSBians who have flown away to the promising land of corporate. The meet saw students from the first batch (2004) onwards, and it was reunion of sorts for all of us, since many were meeting for the first time since leaving their alma mater.
Description:
Rotary club of Coimbatore uptown organized Youth leadership programme, “RYLA” in association with Jansons School of Business on 21st February 2010. The function was graced by the presence of Mr.Sundara Vadivelu, Special Public Prosecutor, CBI, as the chief guest. His talk on Leadership enlightened our path of management career. Being a leading criminal lawyer, he shared his day-to-day experiences which widened the scope of our understanding on leadership qualities. Following his talk, was the address by the guests of honour. Mr.R.Varadaraj, spoke to the gathering on “Right to lead”. His profound knowledge in history made it possible for him to quote instances which made the students understand the essence of leadership with an effortless ease. DrJ.S.Bhuvaneswaran, MD.DM.MBA, shared his views on the topic “Managing Yourself”. He nurtured the managerial spirit in each and every student with his lively talk. His speech on Emotional intelligence gave an insight to the students on how to manage oneself in every situation. Nevertheless the lesson he delivered for leading a healthy life was very enduring.
The interactive session was helpful in understanding the concepts better. It gave us a better insight to understand the essence of MBA in our life
Description:
Topic : "HR EXCELLENCE AT CAVIN KARE"
Guest Speaker : Mr. Oommen Abraham
Vice President-Corporate HR,
Cavin Kare Private Limited.
Chennai.
Batch : 2010
Date : 20-02-2010 (Saturday)
Time : 9.30 AM
Venue : Seminar Hall
Description:
Topic : "Mergers & Acquisition"
Guest Speaker : Mr. R. Srinivasan,
CFO & Adviser,
UCAL FUEL SYSTEM LIMITED,
Chennai.
Batch : 2010
Date : 27-02-2010
Time : 10.25 AM - 1.00 PM
Venue : Lecture Hall 3
Description:
WINNERS AT KALAKRITI, BEACON '10
Mr. Sundar Vignesh R.A and Mr. Vigneshwaran of 2010 batch have secured the FIRST PLACE in KALAKRITI, a short film competition conducted by LIBA at BEACON '10 - The Fourth Inte ational Business Ethics Conference in association with FICCI on 30th January 2010 at Chennai
Description:
A nine-member team from JSB was present at SAMRAJIAIM '10, National Level Management meet held at Alagappa Institute of Management Studies, Karaikudi on February 12, 2010. The following students have won prizes in the events:
Congratulations to the TEAM !!!
Description:
E-Week : DAY 6
On the Sixth day of the E-Week, the event was Quiz, and a real brain-teaser at that. There were 19 teams of 3 members each, and it was a cut-throat competition among the teams to reach the summit. In the finals, there were 6 teams, and it was a nail-biting finish.
Description:
E-Week : DAY 6
The sixth day of the E-Week celebration opened up with the presence of our eminent chief guest Mr.Raja, consultant for NEN. Mr. Raja, started the session by screening fascinating videos on the evolution of the business in our day to day life. The first event of the evening was an exhilarating game on entrepreneurship conducted by our chief guest. Our budding entrepreneurs of JSB came out with leading-edge ideas.
The next event was "RIGHT HERE, RIGHT NOW". Highly technical and new fangled products were designed by our JSBians. It was a blend of trend and latest technology. Their electrifying performance painted the evening with dazzling colours of success.
Description:
E-Week : DAY 5
Mr.Tripat Preet Singh's dynamic talk opened the fifth day of E-Week. Mr.Tripat is an entrepreneur & venture capitalist. In his talk, he gave us an overview of the current scenario of the world of Venture Capital. We also had an interaction session with him, and lea t how VCs gauge risk, assess a potential business and evaluate a viable idea.
It was followed by the event "SHOOTING STARS". Using audio-visual aids, students screened their marvelous photo presentation and movies. It was a delightful evening that showcased the creativity and social conce of students through the lens of the camera.